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Services built around how your store actually makes money.
Pick one service or combine several. Every engagement starts with understanding your store, so you only pay for work that matters.
Shopify development & optimization
Shopify is where I do much of my work. From a brand-new store to a mature one that needs a performance overhaul, I can take you from setup to scale.
Shopify store setup
- Complete Shopify store creation
- Shopify account and store configuration
- Theme installation and customization
- Payments, shipping zones and tax settings
- Domain connection and legal pages
Theme design & customization
- Custom homepage, collection and product layouts
- Brand styling: colours, fonts and imagery
- Mobile-first navigation and menus
- Custom sections and Liquid edits
- Theme migration and redesigns
Products & catalogue
- Product uploads, variants and inventory
- Collections and smart filtering
- Product page copy and image optimization
- Bulk imports and data clean-up
Apps & integrations
- App selection, setup and audit
- Reviews, upsells and subscription apps
- Email and SMS platform integration
- Dropshipping and print-on-demand apps
Speed & technical health
- Page speed and Core Web Vitals improvements
- Removing unused apps and code
- Image compression and lazy loading
- Broken link and redirect fixes
Shopify optimization
- Full store audit with prioritized fixes
- Shopify SEO and structured data
- Cart and checkout improvements
- Analytics and conversion tracking setup
Etsy SEO & shop growth
On Etsy, being found is half the battle. I help makers, vintage sellers and digital product shops show up in search and convert browsers into buyers.
Etsy SEO
- Keyword research for your niche
- Title, tag and attribute optimization
- Category and listing structure
- Competitor listing analysis
Listings that sell
- Product description rewrites
- Photo and thumbnail guidance
- Pricing, bundles and variation setup
- Digital download listings
Shop branding & growth
- Shop banner, logo and About section
- Shop policies and FAQs
- Etsy Ads strategy and budgeting
- Sales, coupons and repeat-buyer offers
Wix & Squarespace websites and stores
For businesses that want an elegant site and online shop in one place, set up properly so it looks great and is easy for you to manage.
Wix development
- Wix website and Wix Stores setup
- Custom page design and mobile layouts
- Bookings, forms and member areas
- Wix SEO settings and site structure
Squarespace design
- Template selection and customization
- Squarespace Commerce setup
- Product, shipping and tax configuration
- Email campaigns and launch pages
Also available
- WooCommerce store setup and fixes
- BigCommerce configuration and optimization
- Platform migrations, e.g. Wix to Shopify
- Advice on choosing the right platform
Store design & development
A store that looks credible, feels effortless on a phone and makes the next step obvious.
Brand & visual design
- Store look and feel aligned to your brand
- Homepage and landing page design
- Banners, icons and visual assets
User experience
- Navigation and site structure
- Product page layout and content
- Mobile-first design and testing
Build & launch
- Development and quality checks
- Pre-launch checklist and testing
- Handover training so you can manage it
Store optimization & SEO
Getting found by people who are already searching for what you sell.
On-page SEO
- Keyword research and mapping
- Product and collection page optimization
- Meta titles, descriptions and alt text
Technical SEO
- Site speed and mobile performance
- Structured data and rich results
- Indexing, sitemaps and Search Console
Content
- Blog and buying-guide strategy
- Content that answers customer questions
- Internal linking between pages
E-commerce marketing & advertising
Bringing the right customers to your store, and bringing them back again.
Paid advertising
- Meta (Facebook and Instagram) ads
- Google Shopping and search campaigns
- Pinterest and TikTok ad strategy
- Retargeting and audience building
Email & retention
- Welcome, abandoned cart and post-purchase flows
- Campaign calendars and newsletters
- List growth and segmentation
Strategy & social
- Marketing plans and budgets
- Product launch campaigns
- Social content direction
Conversion rate optimization & sales growth
More orders from the visitors you already have, which is usually the fastest way to grow.
Find the leaks
- Funnel and analytics review
- Heatmaps and session recordings
- Checkout and cart abandonment analysis
Fix and improve
- Product page and offer improvements
- Trust signals, reviews and guarantees
- Upsells, cross-sells and bundles
Test and learn
- A/B testing plans
- Average order value strategies
- Monthly reporting and next steps
Audits, consulting & ongoing support
For store owners who want expert eyes on their business, or a reliable partner on call.
Store audit
- Full review of design, SEO, speed and marketing
- Written report with prioritized fixes
- Walkthrough call to discuss findings
Consulting calls
- One-off strategy sessions
- Platform choice and launch planning
- Growth roadmap for the next quarter
Monthly support
- Ongoing updates and maintenance
- Campaign management
- Regular performance reviews
Not sure which service you need?
That's normal. Tell me about your store and goals, and I'll recommend where to start.
Let's Talk About Your Store